The auto-parts e-commerce industry in New Zealand is a booming sector that is expected to continue to show strong growth in the future. With the rise of e-commerce platforms, the internet provides a great opportunity for auto-parts retailers to reach a larger and more diverse customer base than ever before. This article takes a look at the current state of the New Zealand auto-parts e-commerce industry, and what the future holds.
Market Size and Growth
The auto-parts e-commerce industry in New Zealand has seen tremendous growth over the past few years. According to Stats NZ, sales of auto-parts in New Zealand have increased by 19.4% from 2016 to 2020. This growth can be attributed to the increasing popularity of online platforms for auto-parts sales, as well as the convenience that comes from being able to shop from the comfort of one’s own home.
Furthermore, the New Zealand online auto-parts sales market was estimated to be worth NZD$1.47 billion in 2020, and is projected to reach NZD$2.39 billion by 2025. This is a growth rate of 8.2% per year, which is much higher than the growth rate of the overall auto-parts e-commerce industry in New Zealand.
Key Players in the Market
The New Zealand auto-parts e-commerce industry is dominated by a few key players. The three largest companies, in terms of market share, are Supercheap Auto, Autobarn, and Repco. These three companies account for over 70% of the total online auto-parts sales in New Zealand.
Supercheap Auto is a leading online retailer of auto-parts and accessories, with a wide range of products for all car makes and models. The company has an extensive online store, as well as physical locations across New Zealand.
Autobarn is another major player in the New Zealand auto-parts e-commerce industry. The company has an extensive selection of auto-parts, tools, and accessories, and offers free shipping on orders over $50.
Repco is a leading auto-parts retailer with a strong online presence. The company has a wide range of automotive products, and offers competitive prices and free shipping over $99.
Future of the Market
The future of the New Zealand auto-parts e-commerce industry looks very promising. The increasing popularity of online shopping, along with advances in technology, are paving the way for more online auto-parts retailers to enter the market. Furthermore, the increasing demand for auto-parts, due to the rising popularity of car ownership in New Zealand, is expected to fuel the growth of the industry in the years to come.
In terms of key trends, we can expect to see the following in the future:
- Increased competition from new online auto-parts retailers
- Increasing focus on convenience and customer service
- Continued growth in mobile sales
- Innovations in technology, such as augmented reality and voice assistants
- Greater integration with social media and other digital platforms
Overall, the New Zealand auto-parts e-commerce industry is in a strong position, and the future looks bright. With the right strategies and investments, businesses in this sector can unlock even greater opportunities and achieve success in the years to come.
In Conclusion
The New Zealand auto-parts e-commerce industry is on the rise, and is expected to continue to show strong growth in the years to come. With the increasing popularity of online shopping, the convenience it provides, and the innovation of new technology, the industry will continue to expand and become even more competitive.
Businesses looking to get involved in the New Zealand auto-parts e-commerce industry must be proactive in taking advantage of the opportunities that are available. By investing in the right strategies and technologies, such as mobile apps, social media integration, and augmented reality, businesses can position themselves for success in the future.
